Earlier this week, Motrin removed its controversial moms' advertising campaign after tech-savvy mamas created an online uproar over the campaign's tongue-in-cheek positioning of babies as fashion accessories. Did you find the ad insensitive to mothers?
Mommy's Lil Helper: Peekaru
Prepared for this bundle of joy, I recently spruced up my Baby Bjorn for the inevitable new mommy errand running. Just like last time the rain has started and the Winter chill is settling in, but I'm not going to let it stop me from getting outside for a sanity check.

I'm ready to rock the Baby Bjorn with the nifty contraption called the Peekaru ($80). Eighty-five percent of the Peekaru vest is made from recycled high quality Polartec fleece and is Oeko-tex Standard 100 making it Eco-friendly for mama and baby. Available in five practical hues, the cozy vest zips up over most baby carriers, has pockets for stowing small accessories, and a peep hole for the wee one's noggin.
Serena and Lily Take Slings to Market
What mama would want to ruin her outfit with an unsightly sling? Linen makers, Serena and Lily, have expanded their foothold on the world of simply chic baby design with the introduction of their Market Sling, a 100 percent organic cotton, hand-embroidered sling.
The carriers feature soft brushed interiors and are one seamless piece of fabric — free of buckles, belts and straps. The Market Sling ($129) will be available beginning in June, but you can pre-order it now on their site.
Mommy Alert! Ellaroo Carrier Recalled
Check your sling for safety! The U.S. Consumer Product Safety Commission is recalling 1,200 Ellaroo Ring Sling Baby Carrriers ($100) since the aluminum rings can bend or break posing a potential hazard for the child in the sling.
Though no one has been injured, the company has received four reports of the rings bending and two of the rings breaking.
If you have one of the slings that was sold between June 2007 through February 2008 at national retailers like Babies R Us, discontinue use immediately and contact Ellaroo for a replacement.
I Tote My Tot in a . . .
Many women love the feeling and ease that baby carriers offer. Mamas don't have to worry about managing a stroller or keeping both hands busy.
Slings are timeless but in recent years, inventions like the Baby Bjorn, Snugli, Ergo, and other carriers have flooded the market place making it tough for a mom to select one.
Did you have a baby carrier? If so, which one?
Precious PortaMEe Baby Carrier
PortaMEe is the latest and greatest revolution in baby carriers. I know what you are thinking: why is this on FabSugar - because this new mommy accessory is where style meets function! Only sold in high end specialty department stores and boutiques, PortaMEe, $198, is for the chic Mom who wants her hands free so she can hang with baby and browse through shopping racks.
After speaking with the passionate and enthusiastic Jennifer Gilbert, founder of PortaMEe, I was able to get a much better sense for each of the well thought out and practical features on the carrier.
This hands free, stylish and noninvasive carrier has unique ergonomic lumbar support made from steel rods to reduce back pain. It's like wearing a weightlifting belt.
This simple feature immensely helps distribute the weight of your child away from your shoulders and tender ta ta's. It also promotes bonding between mommy and baby because unlike other popular carries, it allows you to see your child's face. The carrier can be used for children up to 35 lbs.
To read about the rest of the fabulous PortaMEe features, read more