Practically every American child grows up on Cheerios, either regular or honey nut, so you would think that the new dulce de leche flavor would be an instant hit. Caramel coated corn and oat Os sounds pretty darn unbeatable, yet our taste testers weren't that impressed.
The promise: The "thick caramel sauce popular in Latin America inspired this new Cheerios flavor."
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Oh no they didn't. Look out moms 'cause chocolate-flavored Cheerios are heading to a store near you. The old favorite is getting a makeover in one of nature's finest flavors — chocolate. If mommy thinks the standard "o" shaped bites are addictive, she may need to check herself into Cheerio rehab. Sure to be a hit with the young population, moms may not be too thrilled to introduce their wee ones to the newest member of the cereal family for fear of spoiling their tiny taste buds.
Will you treat your child to the chocolate Cheerios?
Could the breakfast staple, Cheerios, be classified as a drug? That's what the Food and Drug Administration is claiming, based on the product's labeling that it's "clinically proven to help lower cholesterol." On May 5, the FDA sent a warning letter to General Mills, the maker of Cheerios, charging that the cereal's cholesterol-lowering health claims violate federal law. It stated:
Based on claims made on your product's label, we have determined that your Cheerios Toasted Whole Grain Oat Cereal is promoted for conditions that cause it to be a drug because the product is intended for use in the prevention, mitigation, and treatment of disease.
According to The Wall Street Journal, if General Mills wishes to keep the statements on the Cheerios box as is, the company has to file a new-drug application for the cereal. In a statement issued this morning, General Mills expressed that it will "look forward to discussing this with the FDA and to reaching a resolution."
While I agree that the FDA should be closely involved with health claims in consumer products, I can't help but wonder whether this is taking resources away from a larger problem in the FDA's hands: improving food safety in our country. Should packaged foods be able to make health claims, or does that render them drugs?
In a special ad campaign that gears towards a consumers need for comfort, General Mills has brought back its old cereal box designs. Target shoppers may have noticed that Cheerios, Honey Nut Cheerios, Cocoa Puffs, Lucky Charms, and Trix are sporting retro boxes taken directly from the company's archives.
The promotion has made me nostalgic and I can't help but think of the cereal I enjoyed as a child. While I consumed Cheerios on a regular basis, my absolute favorite was Lucky Charms. How about you reader? What cereal did you devour as a child? Do you still eat it today?
What kid doesn't like Cheerios? I don't know what it is about the wholesome cereal bits, but my daughter goes nuts for them. So when she's stubborn at feeding time, I pull a fast one on her. I'm not big on tricking my babe, but sometimes it can get you on the right path.
For the trick, sprinkle Cheerios in front of baby. Then, when she grabs for one and opens her mouth to eat it, slip your spoon full of yogurt or veggies in before she gets the cereal. Most times, your bunkin will be none the wiser and take both the bite and the Cheerio down all at once.
If that doesn't work, another option is to put the food on the spoon and top it with the Cheerios. After a couple of bites, she'll just take the food sans the cereal. And, you'll have a well fed wee one.
Kids love to play with their food. And, making a Cheerios Teddy Bear is the tasty way to celebrate American Teddy Bear Day and one of your child's first finger foods. So, take a break for an hour and help your lil one sculpt an adorable whole grain marshmallow treat. For the recipe read more
Rudy here loves him some Cheerios! He starts off with six in his mouth. How many do you suppose he'll get in there? Watch and find out! Thanks Cute Overload!
This would be a great commercial--for Fruit Loops! Little Katie here is not liking this Cheerios business, and she's not afraid to let you know it. You'd think her folks were feeding her capers or anchovies or something! It's really worth waiting until the end when she shakes her head in exasperation. Dramatic footage, people!
