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Genevieve Farrell

Fitness/Wellness Director
Genevieve Farrell Roston is an award-winning filmmaker and the director of fitness and wellness video at POPSUGAR. She oversees both the Class Fitsugar and Dance Fitsugar series, which make fitness fun and accessible for a community of more than six million subscribers and which have a library of videos that has received nearly one billion views. She graduated Magna Cum Laude from the University of Southern California with degrees in Film Production and Marketing. With more than 10 years of experience in the entertainment industry, she has produced films that screened at festivals, such as the Tribeca Film Festival, and were licensed by Showtime. Genevieve is a NASM-certified trainer and has created content for brands including Fitbit, Samsung, and Under Armour.
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