Jessica Alba isn't slowing down one bit as her eco-friendly baby and household cleaning product company, The Honest Company, enters its sophomore year of operation. The mom of two — Honor, 4, and Haven, 1 — has spent the past few months introducing new products for the company and promoting her bestselling guide to healthy and chic living, The Honest Life: Living Naturally and True to You. On the final day of her publicity tour, she headed up to Greenwich, CT, to receive the Champion For Children Award from the Mount Sinai Hospital Children's Environmental Health Center.
It was there that Jessica and the company's cofounder, Christopher Gavigan, spilled the beans to POPSUGAR about the next area they'll enter: the health and wellness arena. At the end of the month, Honest will introduce organic toothpaste and organic vitamins (both prenatal and children's versions), two products that grew out of their own children's needs. Jessica explained, "I was given prescription prenatals from my OB, and not only were they crazy expensive, no matter how many samples he gave me, every one of them made me nauseous." Her new vitamins are free of artificial colors, scents, and flavors (they're flavored with real fruits) and kid-tested (and approved).
Here are some more highlights from the conversation.
Jessica on why she focuses on Honest diapers' design: "I think cute-factor is so important when you're looking at the little booger all day long!"
Jessica on how involved she is with the diapers' designs: "I'm really nitpicky. . . . That's where I was like, 'I'm obsessed with Alexander McQueen, he made skulls beautiful, we have to put skulls on a diaper.' And my partners were like, 'You're crazy; nobody's going to buy that!' And I'm like, 'Are you kidding me? Just try it!' It ended up being like our No. 1 diaper!"
Jessica on her favorite diaper design: "I'm really into the strawberries right now. I always loved Strawberry Shortcake, and [Haven's] a little ginger, so the strawberries look really cute on her."