Editor's Pick

Jessica Alba isn't slowing down one bit as her eco-friendly baby and household cleaning product company, The Honest Company, enters its sophomore year of operation. The mom of two — Honor, 4, and Haven, 1 — has spent the past few months introducing new products for the company and promoting her bestselling guide to healthy and chic living, The Honest Life: Living Naturally and True to You. On the final day of her publicity tour, she headed up to Greenwich, CT, to receive the Champion For Children Award from the Mount Sinai Hospital Children's Environmental Health Center.

It was there that Jessica and the company's cofounder, Christopher Gavigan, spilled the beans to POPSUGAR about the next area they'll enter: the health and wellness arena. At the end of the month, Honest will introduce organic toothpaste and organic vitamins (both prenatal and children's versions), two products that grew out of their own children's needs. Jessica explained, "I was given prescription prenatals from my OB, and not only were they crazy expensive, no matter how many samples he gave me, every one of them made me nauseous." Her new vitamins are free of artificial colors, scents, and flavors (they're flavored with real fruits) and kid-tested (and approved).

Here are some more highlights from the conversation.

Jessica on why she focuses on Honest diapers' design: "I think cute-factor is so important when you're looking at the little booger all day long!"

Jessica on how involved she is with the diapers' designs: "I'm really nitpicky. . . . That's where I was like, 'I'm obsessed with Alexander McQueen, he made skulls beautiful, we have to put skulls on a diaper.' And my partners were like, 'You're crazy; nobody's going to buy that!' And I'm like, 'Are you kidding me? Just try it!' It ended up being like our No. 1 diaper!"

Jessica on her favorite diaper design: "I'm really into the strawberries right now. I always loved Strawberry Shortcake, and [Haven's] a little ginger, so the strawberries look really cute on her."

Keep reading for more of Jessica's thoughts on her business and the power of the Internet.

J.J. Abrams stopped by Conan this week to promote his new movie Star Trek Into Darkness. He also wanted to clear the air about a scene from the film that's creating controversy for briefly showing Alice Eve in her underwear. To settle the score, he brought a delete scene from the film that shows villain Benedict Cumberbatch shirtless in the shower. It's a quick look, but still pretty entertaining. Check it out:

James Franco's As I Lay Dying earned a standing ovation following its premiere at the Cannes Film Festival, but while it shows promise for Franco's burgeoning directorial career, its stumbles highlight his newness to helming films.

William Faulkner's classic novel As I Lay Dying is a famously dense story about the destitute Bundren clan and their calamitous journey to lay their matriarch, Addie, to rest in Jefferson, MS. The trip unleashes a dismal chain of events that leaves them all somehow changed or scarred — sometimes physically.

It seems fitting that Franco, an actor-slash-author himself, would combine his love for film and literature in his feature-length directorial debut. And he does an impressive job unraveling the complex narrative, which in the book is told by 15 different characters and jumps vaguely backward and forward in time. Sure, there's no doubt that it's ambitious for a first-time filmmaker to take on one of the most acclaimed novels in American history, but at least Franco's devotion to, and admiration of, the source material is clear. He does well capturing its Southern Gothic sensibility, shooting in the mostly drab colors of the Great Depression and drawing appropriately beaten-down performances from his actors.

For the rest of my review, just read more.