In a sea of words, a title like "Make Your Boobs Jealous!" really jumps out at you — something I can attest to after coming across these new ads for Reebok EasyTone.
If these shoes do what Reebok claims, the shoes themselves seem pretty neat — balance pods create natural instability in your step, which forces muscles to adapt and encourages toning in the butt, legs, and thighs.
On its website, Reebok claims that its new line of EasyTone shoes, which are displayed against the backdrop of a naked woman, will help you make 88 percent of men speechless and 76 percent of women jealous. Hoping to drum up some hype for these kicks, Reebok has also unveiled a whole slew of commercials touting the shoes' butt-toning abilities. In this commercial, Reebok pitches the shoes by reducing a faceless woman to two talking breasts.
Are you ready for some football? Elisabeth Hasselbeck is. The third time mama-to-be, conservative cohost of The View, and wife of a former professional quarterback is working with Reebok to launch a line of NFL short- and long-sleeve maternity shirts featuring official team logos that will be available for the 2010 season with messages like, "Rookie," "#1 NFL Draft Pick 2030," "Mom’s Tiny Kicker," and "Fan Pending" on them.
One thing is for sure, Hollywood is full of fantastically fit and heavenly bodies.
From fab abs, beautiful biceps, toned thighs and gorgeous glutes, one question looms:
What's the key to celebrities staying fit and fabulous?
You can get your own star-worthy results when you take the gym with you with the help of Reebok EasyTone.
No matter what your workout style, Reebok EasyTone allows you to take the gym with you!
The new Reebok EasyTone is an innovative, first-of-its-kind shoe that helps tone key leg muscles with every step you take. Whether your workout style is low-key or high impact, you can add Reebok EasyTone to the rest of your day to help keep you fit and looking fabulous!
How much time do you dedicate to keeping fit, and are you doing enough? How do you know if you’re doing the right workout regimen for your body type and lifestyle? Is a long walk better than a brisk jog or run?
The Reebok EasyTone is an innovative, first-of-its-kind shoe that helps tone key leg muscles with every step you take. How does it work? Unique balance pods are built in under the heel and forefoot of the shoes.
What fashion-forward actress was trying out Reebok's Jukari Fit to Fly workout this week? (Hint: Her resume includes a TV teen drama.)
One wouldn't think Gossip Girl Leighton Meester is the type to sport kicks during her offtime, but her ad for Reebok proves otherwise. "Leighton was chosen because she is the ultimate city girl," said a Reebok spokesperson. "These trainers are perfect for the modern urban woman, featuring Reebok's characteristic comfort and premium material use coupled with a fresh, adaptable look."
Flying through the air might scare the daylights out of some people, but I happen to find it pretty appealing. And when paired with a fitness element, it seems like it could be a really creative way to work out. Reebok and Cirque du Soleil have joined forces to design a new gym workout called Jukari Fit to Fly, which combines suspension and cardio training into a fun one-hour class.