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Kellogg's Testing Logo Corn Flakes in the UK
From Chanel suckers to LV-inspired cupcakes, fashion labels and food have been teaming up in unusual ways. But this trend may be headed in a direction that even the most brand-beset consumers couldn't have comprehended.
In an effort to quash imitators, cereal brand Kellogg's is developing laser technology in the UK to burn its logo onto individual Corn Flakes.
FDA: Packaged Foods' Health Claims Make Them Drugs
Could the breakfast staple, Cheerios, be classified as a drug? That's what the Food and Drug Administration is claiming, based on the product's labeling that it's "clinically proven to help lower cholesterol." On May 5, the FDA sent a warning letter to General Mills, the maker of Cheerios, charging that the cereal's cholesterol-lowering health claims violate federal law.
Kellogg's Donates Michael Phelps Cereal Boxes to Food Bank
Unwanted publicity from former spokesperson Michael Phelps has forced cereal giant Kellogg's to think outside the box.
Last August, Kellogg's debuted its limited-edition Corn Flakes cereal boxes with the gold medalist on the cover. But when a photo of the Olympian smoking marijuana out of a bong surfaced, Phelps — and, some say, in turn, Kellogg's — were swimming in controversy.
Subway Still Backs Michael Phelps — Sort Of
Sandwich chain Subway isn't dropping Olympian Michael Phelps as a sponsor yet — but it has removed all semblance of the swimmer from its website, and plans to delay its first TV campaign starring the gold medalist, which was originally slated for early 2009.
This is the fast-food chain's response after a photo broke last week of the Olympian smoking a bong. Immediately following the news, Kellogg's dropped its endorsement deal with the swimmer, and we wondered whether Phelps's other food sponsor, Subway, would follow the cereal maker's footsteps.
Phelps Supporters Boycott Kellogg's Products
On Monday, a photo broke of Olympian Michael Phelps smoking marijuana out of a bong. The backlash was immediately palpable, with Kellogg's dropping its endorsement deal with the champion and USA Swimming suspending him from competition. Now supporters of Phelps, finding the reactions to be far too harsh, are taking matters into their own hands and petitioning to boycott Kellogg's products.
New Cereal Box Size: Love It or Hate It?
The Kellogg Company released a new cereal box design earlier this week. It's a space-saving box that is expected to fit into pantries more easily. The eco-friendly design holds the same amount of cereal but uses less materials.
Kellogg's Recalls Peanut Butter Sandwiches
Could peanut butter be the new milk? Following a salmonella outbreak thought to be caused by tainted peanut butter, Kellogg's announced late yesterday that it has asked stores to halt sales of all Austin and Keebler peanut butter sandwiches.While the company says it hasn't received any complaints or found any issues related to the products, Kellogg's has voluntarily ceased the sale of these products as a precautionary measure, after its supplier, Peanut Corp. of America, issued a recall for its peanut butter, due to possible contamination.
Archway Cookies Makes a Comeback, Too
The economy continues to tumble, yet there's no end in sight when it comes to the pattern of reviving extinguished store-bought cookie brands. Following the rebirth of Mother's cookies by Kellogg's, snack company Lance is bailing out Archway, the sister company to Mother's that also collapsed this October. Before its demise, Archway was known nationwide for its soft-batch cookies in various flavors such as oatmeal and nougat.
Biggest Headline of 2008: Cookies Die and Come Back
This year was a turbulent year for all, and the traditional snack cookie was no exception. Snack companies took fans on a roller coaster ride, discontinuing cookies and then announcing their revival. In January of this year, cookie classicists reeled from the loss of the Hydrox cookie, the crispy, chocolate sandwiches the preceded the Oreo.
Kellogg's Will Bring Back Mother's Cookies
Kellogg's has acquired the trademarks and recipes of Mother's Cookies. The beloved maker of the childhood-favorite circus animal cookies filed for bankruptcy in early October. Now Kellogg's plans to bring the brand back and reintroduce Mother's most popular cookies.
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