LilSugar

Trendtotting: American Eagle Introduces 77kids

babysugar — Thu, 06 Nov 2008 12:00:30 -0800

In January we told you about American Eagle's plans to bring their hip style to the younger set and now the company has officially opened the doors to their 77kids line of clothing. Geared toward the 2-10 year olds, the line includes casual, mid-priced items like jeans, hoodies and polos. Named for the year its parent company was founded - 1977 - each of the 150 items in the line has been washed 77 times to ensure it withstands the rough and tumble life of a piece of kids' clothing.

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Mommy Alert! American Eagle to Kick Off Kid's Brand

LilSugar — Mon, 21 Jan 2008 05:00:21 -0800

Malls will be making space for another children's store in 2009. American Eagle is going to target the small set aged two to ten years old with the brand 77kids by american eagle. According to a Reuters article the line will debut on the web before autumn 2008. It said:

The brand will offer "cool clothes" seen at some higher-end children's stores, but at more affordable prices, O'Donnell said. Whereas a pair of kids' jeans at a more upscale chain cost $48, O'Donnell said 77kids will offer them at $24 to $26, with knits priced between $12 to $14.

Fair to Remove Autistic Tot From Airplane?

LilSugar — Wed, 25 Jun 2008 15:00:35 -0700

Maybe I have sympathy for this situation because I am a mother, but I feel for Janice Farrell and Jarrett, her son with special needs. The mother and her autistic two-year-old were escorted off an American Airlines flight on Monday in North Carolina. An ABC report said:

"The child had been crying and screaming uncontrollably, to the point where the child's well being was in question," American Airlines, the parent company of American Eagle, said in a statement. "Though, ultimately, the parent's violation of FAA regulations was the cause for removal, both situations contributed to an uncomfortable and potentially unsafe atmosphere for our passengers and crew."

Janice said the airlines contributed to her son's upset.

What's your opinion?