Wee Are the World: Sunkist's Take a Stand Campaign
Sunkist is giving kids portable stands so they can make charitable lemonade. The citrus giant is making a sweet deal with children aged 7 to 12 — sell juice from a portable stand they ship and then donate the proceeds to a good cause. Their Take a Stand campaign recruited more than 15,000 kids from the United States and Canada in 2008. The company plans on sending out 20,000 more stands Read more
