LilSugar

Miss Puma Contest For Aspiring Cougars

Colleen Barrett — Thu, 03 Feb 2011 10:25:49 PST

Too young to be a cougar? Too old to be illegal? Well, marketers are carving out a niche for cougars in training, that is women under 40 who like younger men.

There's already a school for aspiring cougars, and now there's a name: pumas. San Francisco will elect its Miss Bay Area Puma on Feb. 18, and I imagine similar contests are being held around the world. All winners will be sent to Jamaica to compete for the title of Miss Puma during International Cougar Week at the end of March.

Who's responsible for all this? It's actually sponsored by the Society of Single Professionals, a nonprofit organization for singles (its website certainly looks nonprofit!), and the Singles Travel Company. Though the cougar trend really only exists in pop culture, they've twisted the cougar-cub phenomena into an empowering movement for women.

"Midlife women are victimized by our youth-oriented society," says Rich Gosse, organizer of International Cougar Week. "They are regarded as 'non-sexy.' Supposedly guys are only attracted to nubile 20-year-olds found in the centerfolds of men's magazines. The truth is that there are many millions of men who find older women attractive. We will prove that during International Cougar Week."

Are you convinced?

Jennifer Aniston to Play a Puma

BuzzSugar — Thu, 30 Jul 2009 12:30:26 PDT

For Jennifer Aniston's next role, she'll play a thirtysomething woman who, together with a female friend (possibly played by Elizabeth Banks, whom Aniston wanted for the role last year), makes "a habit of romancing younger men." The two ladies "take a French skiing vacation that challenges their romantic expectations." The title of the movie is Pumas, as, of course, an alternative term to "Cougars."

In an interesting juxtaposition, this news arrives at the same time that we learn of another project about women's sexuality: Diane Keaton's HBO movie about a feminist who starts a sexually explicit magazine for women.

Does "Pumas" just have a nicer ring to it than "Cougars?" And as we also prepare for ABC's upcoming series Cougar Town (starring Aniston's Friends friend, Courteney Cox), is the whole "Cougar" concept getting a teensy bit tired? Do you think either (or both) of these projects (Pumas, Keaton's HBO movie) is empowering?

Pumas Put Pep in a Busy Mama's Step

LilSugar — Fri, 18 Jul 2008 12:00:18 PDT

For mums on the run who put in hours at the office before they shuttle kids to soccer practice, Puma offers a collection of comfortable shoes that lighten their load. I keep a pair of their cushy Ginza Sneakers ($70) in the trunk of my car so I can kick off my heels and slip into shoes that are fit for carting my tots around the mall or lugging groceries once I'm off work. Sold in fashionable colors, the sleek sneakers look more like sporty flats than athletic shoes. Expectant women find them easy on the eyes and soft on the feet.

What Are the Best Baby Shoes?

babysugar — Thu, 06 Dec 2007 07:00:36 PST

As if they aren't cute enough, babies also get the best footwear. When it comes to covering your lil walker's toes, what type of shoes do you choose?

Soft slippered Robeez, sandal like Crocs, old school Converse, PediPeds to keep up with celebs, Pumas to run in, cub foot bottomed Pazitos, or See Kai Run for more advanced walkers.

With so many brands and styles to choose from, which pair does your lil one wear?

Pumas Are Made for Lil Walkers

LilSugar — Wed, 14 Nov 2007 16:10:26 PST

When it's time to go shopping for your lil one's first pair of shoes, it's good to take baby steps. Between my two kids, I've purchased my share of pairs, and many of them barely got their soles dirty.

While the classic white walker is the thing bronzed baby shoes are made of, putting them on your child can prove to be cumbersome. And, many of the better brands can set you back $50–$100 for footwear that isn't exactly fashion forward.

Then, there are the Velcro walkers which are quickly slipped on to your child's feet and just as easily taken off. Unless you're up for daily scavenger hunts, these probably aren't the shoes for you.

While there are a lot of brands and styles to choose from, I've found Puma Light Flights are a staple when it comes to kid-friendly kicks. The design keeps kids light on their feet and the rounded toe keeps them from stumbling.

Available in a great array of colors for boys and girls, the shoes also provide good support and have flexible soles, which are important for developing feet. Priced reasonably at $35 a pop, you'll get your money's worth before your child outgrows them.

Look Like Gym Royalty in Purple Workout Gear

FitSugar — Mon, 04 Apr 2011 12:46:21 PDT

Purple continues to be a popular hue on the red carpet, in beauty, and even for home décor, so why not incorporate even more of this sought-after shade into your workouts. Here are some fun pieces to spice up your fitness style.

Snake from top left: Lululemon Tee ($58), Nike Hyper Cool Tank ($35), Puma Racerback Tank ($30), Reebok EasyTone ($99), Gingham Tempo Shorts ($32), Nike Boycut Shorts ($28), Nike Rebel Sports Bra ($60), Nike Sprint Jacket ($55), Tanya-b Capris ($76), Nike Training Capris ($45), Lucy Yoga Mat ($20), Puma TFX Sprint Shoes ($65), Adidas Bag ($56), Relic Chronograph Watch ($35)

Workout Style: Colorblocking

FitSugar — Tue, 29 Mar 2011 15:10:42 PDT

Spring is here, which means it's time to liven up those dark and drab workout wardrobes even if it's still rainy. Two of the biggest trends this year are nude hues and colorblocking. From fashion to home decor, bright color combinations are everywhere you look. Whether you are working up a major sweat sesh or running errands, you will certainly stand out in an illuminating ensemble like this one. We combined neons - fabulous fuchsia, vivid yellow, and electric blue - to get this fab look, but there are many ways to work the trend. Show us your favorite way to colorblock your fitness gear.

Clockwise from top left: Nike Airborne Tank ($45), Nike Dri Fit Sports Bra ($36), American Apparel Denim Fluorescent Gym Bag ($18), Puma Loop Watch ($50), Nike Pegasus Running Shoes ($100), Nike Hero Shorts ($25)

Transition Into Spring With Athletic Hoodies and Jackets

Susi May — Thu, 10 Mar 2011 03:45:19 PST

March truly does comes in like a lion and for those blustery days you need to cover up. Spring workout fashion is all about creating versatile layers with a hoodie or jacket. Here are a few pieces to keep you cozy to and from your workouts.

In clockwise order starting at the top left: Alo Origami Jacket ($85); Athleta Tech Stretch Hoodie ($118); Puma Lightweight Cover Up ($35); Lolё Truly zip hoodie ($90); Prana Mandie Hoodie ($70); Hornytoad Delectable Hoodie ($68).

Healthy Dose Link Time: Alison Sweeney Looks Cute in Lucy

FitSugar — Wed, 25 May 2011 11:01:26 PDT

Alison Sweeney works out in the park sporting Lucy and Puma - Fit Celeb
It's what's for dinner: penne with turkey sausage, tomatoes, and arugula - That's Fit.ca
No gym required: seven surefire ways to slim down - Daily Spark
The Biggest Loser - and the winner is . . . - Fit Bottomed Girls
Give 10, get toned - Health
Mama Mia! Low-carb pasta alternatives - Blisstree

Bookmark These Cyber Monday Deals Now!

Marisa Tom — Mon, 28 Nov 2011 06:57:50 PST

No point in losing that shopping momentum, right? Now that you've got your Black Friday strategy mapped out, it's time to canvas the Cyber Monday landscape for the best retail deals and steals starting now. Luckily, the shopping madness will be confined to your computer screen and the speed and precision with which you can click "purchase" on that cyber cart of goodies. All you'll need to do is tap into your tech prowess to navigate these fabulous designer discounts. To help you along the way, we've broken down everything you need to know to have a stylishly savvy and successful Cyber Monday. Just keep reading for all the best bets from around the web. Happy clicking!

Cyber Monday Deals

Madewell: Enjoy an extra 30 percent off sale items and free shipping with exclusive promo code ENJOY.
Bloomingdale's: For purchases of $250 or more, take $50 off plus, free shipping when you use FREESHIP11.
Intermix: Take an extra 15 percent off sitewide 15% off with promo code CYBER15.
BHLDN: Shop the coolest selection of wedding dresses and bridal accessories now through Wednesday 12 a.m. EST. With promo code THANKS, you can take an additional 30 percent off all sale items on the site.

For more online steals, just keep reading.