LilSugar

little77 Lets Babies Get the American Eagle Look

babysugar — Wed, 30 Jun 2010 11:15:10 PDT

Baby's got style! Following the successful launch of 77kids two years ago, American Eagle just announced plans to shrink its styles into baby-sized garments later this month. little77 clothes and accessories will be available online (and in seven new 77kids stores) and are made for tots from birth through 18 months old. With the layered look still holding strong for wee ones, the collection includes casual, mid-priced items like denim, hoodies, and graphic tees for boys and girls.

Trendtotting: American Eagle Introduces 77kids

babysugar — Thu, 06 Nov 2008 12:00:30 PST

In January we told you about American Eagle's plans to bring their hip style to the younger set and now the company has officially opened the doors to their 77kids line of clothing. Geared toward the 2-10 year olds, the line includes casual, mid-priced items like jeans, hoodies and polos. Named for the year its parent company was founded - 1977 - each of the 150 items in the line has been washed 77 times to ensure it withstands the rough and tumble life of a piece of kids' clothing.

Mommy Alert! American Eagle to Kick Off Kid's Brand

LilSugar — Mon, 21 Jan 2008 05:00:21 PST

Malls will be making space for another children's store in 2009. American Eagle is going to target the small set aged two to ten years old with the brand 77kids by american eagle. According to a Reuters article the line will debut on the web before autumn 2008. It said:

The brand will offer "cool clothes" seen at some higher-end children's stores, but at more affordable prices, O'Donnell said. Whereas a pair of kids' jeans at a more upscale chain cost $48, O'Donnell said 77kids will offer them at $24 to $26, with knits priced between $12 to $14.

New York Fashion Week Looks Your Lil Girl Can Wear Now!

Leta Shy — Mon, 21 Feb 2011 08:30:22 PST

New York Fashion Week is over, and while we saw an amazingly eclectic mix of upcoming trends for this Fall, there were some seasonal mainstays that will continue to be popular. Lace, fur, and shearling were featured prominently, so if you want to get your lil girl ready for back-to-school trends (or just get a jump on the trends this Winter), stock up on some of these cute - and on sale - clothes now!

Honeysuckle is the color of the year for 2011, and pink pants like the Ralph Lauren Blakely Skinny Corduroys ($25) will still be a hit for Fall. The 77kids by American Eagle Watercolor Ruffle Dress ($35) makes a similar tiered statement as that seen on the runways at New York Fashion Week. A faux fur jacket like this one from Gymboree ($26) will keep babe on-trend and warm. Gap's Lace Tier Dress ($27) is similar to Marchesa's Victorian-inspired Fall collection, and is season-ready by just adding a pair of your lil one's favorite tights. The Ralph Lauren Tavin Suede Shearling Boots ($50) are a nice alternative to ubiquitous Uggs, and look similar to the amazing shearling boots on the Marc by Marc Jacobs runway!