little77 Lets Babies Get the American Eagle Look


Updated 06/30/10 12:14 PM · Posted by babysugar · 1 comment

American Eagle Launches Baby Collection

Baby's got style! Following the successful launch of 77kids two years ago, American Eagle just announced plans to shrink its styles into baby-sized garments later this month. little77 clothes and accessories will be available online (and in seven new 77kids stores) and are made for tots from birth through 18 months old. With the layered look still holding strong for wee ones, the collection Read more

Trendtotting: American Eagle Introduces 77kids


Updated 11/06/08 8:00 PM · Posted by babysugar · 0 comments

American Eagle Introduces 77kids

In January we told you about American Eagle's plans to bring their hip style to the younger set and now the company has officially opened the doors to their 77kids line of clothing. Geared toward the 2-10 year olds, the line includes casual, mid-priced items like jeans, hoodies and polos. Named for the year its parent company was founded - 1977 - each of the 150 items in the line has been Read more

Mommy Alert! American Eagle to Kick Off Kid's Brand


Updated 01/21/08 1:00 PM · Posted by LilSugar · 4 comments

Mommy Alert!  American Eagle to Kick Off Kid's Brand

Malls will be making space for another children's store in 2009. American Eagle is going to target the small set aged two to ten years old with the brand 77kids by american eagle. According to a Reuters article the line will debut on the web before autumn 2008. It said: The brand will offer "cool clothes" seen at some higher-end children's stores, but at more affordable prices, O'Donnell Read more

Lil Links: 10 Dresses That Will Give You Maternity Clothes Envy


Updated 05/24/12 5:35 AM · Posted by · 0 comments

Summer Maternity Dresses

Maternity dresses that give you pregnancy envy — BabyCenter Blog The number one rule you'll learn as a parent — HuffPost Parents Take a peek at Katherine Heigl's baby Adelaide — Celebrity Baby Scoop Steal the latest celeb maternity style: tie-dye — Celebrity Baby Blog The pros and cons of 11 common labor positions — FitPregnancy What kids can learn from failure — Parenting Toddler Read more

New York Fashion Week Looks Your Lil Girl Can Wear Now!


Updated 02/21/11 8:35 AM · Posted by · 0 comments

Clothes For Little Girls Inspired by New York Fashion Week

New York Fashion Week is over, and while we saw an amazingly eclectic mix of upcoming trends for this Fall, there were some seasonal mainstays that will continue to be popular. Lace, fur, and shearling were featured prominently, so if you want to get your lil girl ready for back-to-school trends (or just get a jump on the trends this Read more