Just because you've become a mother doesn't mean you have to become serious and give up your style. That's the motivation behind Jeremy Scott's unlikely collaboration with Cybex, the infant and baby gear company, that was announced earlier this week. The designer best known for placing Bart Simpson-patterned clothes on his runway models and pink teddy bears on Adidas sneakers has created a fun, playful collection filled with animated snack foods ready to duke it out.
Hours before introducing his new Food Fight design, two editors and I were invited to sit down with Jeremy at London's Shoreditch Studios to discuss his inspiration, the moms he designs for, and what he thinks of the criticism of his friend Kanye West's pregnant girlfriend.
PopSugar: You just designed a Smart car and now a stroller. Do you have a thing for wheels?
Jeremy Scott: I would think the connection is that I love the idea of branching out into all kinds of design. For instance, I am the first designer ever to design a car now. Everything else has been an interior fabric . . . to have my designs go into a larger kind of spectrum in that sense. That's one of the reasons I agreed to do the collaboration with Adidas — to open that further. But then to do cars and strollers and next things, it's very fulfilling. I love the idea of my work touching people's lives in different ways. So much of high fashion can be so insular. As much as I love it, it, just by nature, is so insular. I like how these things can be parts of people's lives in different ways.
PS: You actually changed the exterior of the Smart car. Is there anything you'd change if you could create your dream stroller?
JS: If it was all neon and lighting up! There is a lot of safety baby issues, so I had to think about what would make the most impactful punch while not causing any trouble. That's why I decided to go with print more than anything. I just thought, well, it could just speak volumes, and keep babies safe, which is the most important after all.