designer strollers

Just because you've become a mother doesn't mean you have to become serious and give up your style. That's the motivation behind Jeremy Scott's unlikely collaboration with Cybex, the infant and baby gear company, that was announced earlier this week. The designer best known for placing Bart Simpson-patterned clothes on his runway models and pink teddy bears on Adidas sneakers has created a fun, playful collection filled with animated snack foods ready to duke it out.

Hours before introducing his new Food Fight design, two editors and I were invited to sit down with Jeremy at London's Shoreditch Studios to discuss his inspiration, the moms he designs for, and what he thinks of the criticism of his friend Kanye West's pregnant girlfriend.

PopSugar: You just designed a Smart car and now a stroller. Do you have a thing for wheels?
Jeremy Scott: I would think the connection is that I love the idea of branching out into all kinds of design. For instance, I am the first designer ever to design a car now. Everything else has been an interior fabric . . . to have my designs go into a larger kind of spectrum in that sense. That's one of the reasons I agreed to do the collaboration with Adidas — to open that further. But then to do cars and strollers and next things, it's very fulfilling. I love the idea of my work touching people's lives in different ways. So much of high fashion can be so insular. As much as I love it, it, just by nature, is so insular. I like how these things can be parts of people's lives in different ways.

PS: You actually changed the exterior of the Smart car. Is there anything you'd change if you could create your dream stroller?
JS: If it was all neon and lighting up! There is a lot of safety baby issues, so I had to think about what would make the most impactful punch while not causing any trouble. That's why I decided to go with print more than anything. I just thought, well, it could just speak volumes, and keep babies safe, which is the most important after all.

Keep reading to see what Jeremy says about who he designs for and his thoughts on Kim Kardashian's pregnancy.

Now that's sweet! Just in time for Summer, Maclaren is introducing the latest addition to its designer stroller line – the Dylan's Candy Bar Buggy ($150). The NYC candy emporium's signature rainbow color palette and candy prints will cover the popular lightweight Volo frame for a fun, Summer travel pushchair.

With a striped hood, candy-adorned seat liner, and candy-print rain cover, the bright buggy joins a long line of fun themes produced by the stroller giant, including the Beatles-themed Yellow Submarine stroller introduced last year. The umbrella buggy will be sold exclusively at Maclaren showrooms and Dylan Candy Bar locations beginning this month, meaning it's only a matter of time before tots start screaming, "I want candy!"

What do you think of the new buggy?

Lil ones can "sail on to the sun" in their own version of a yellow submarine starting next month. Forty-five-year-old British stroller king Maclaren is moving beyond its experience collaborating with high-end designers and turning its attention to legendary musicians like the Beatles.

The special edition Yellow Submarine Maclaren Quest stroller ($280) features a bright yellow seat, denim hood, reversible psychedelic print liner, and an adorable bubble print rain cover. Images from the iconic film are embroidered on the hood, seat back, and liner and a spiffy matching foot muff is sold separately. The buggy, which will be sold by major retailers in September, is built onto the Quest frame, similar to the BabyGap, Jacadi, and Lulu Guinness versions before it. With a funky design like this, it's only a matter of time before tots will be asking mama to play the Sgt. Pepper's album backwards!