It takes a really good cause to get celebrity moms and dads to leave the comfort of their homes on a weekday night in the middle of the holiday season. Baby Buggy — the charity founded by Jessica Seinfeld that distributes new and gently used baby products to New York City families in need — is one such cause. The organization has given away more than 50 million baby products since it started, and for its 10th anniversary, Jessica organized a night of comedy featuring none other than her husband, Jerry Seinfeld, as well as Jon Stewart and Colin Quinn. The comedic lineup drew a crowd of celeb supporters including Kelly Ripa and Mark Consuelos, Bridget Moynahan, Chrissy and Nigel Barker, Ali Wentworth and George Stephanopoulos, Rosie Pope, Kyle MacLachlan and Desiree Gruber, and Hugh Jackman and Deborra-Lee Furness. I took my place on the red carpet and spoke to the stars as they entered the event, asking them about their own wish lists for the holiday season. See what they had to say!
We love it when two brands we love come together to do something good! Appaman, the hipster-chic tot line from Brooklyn, is joining forces with Jessica Seinfeld's Baby Buggy as the organization's third (and final) layette collaboration with Target, raising money to provide children's clothing and gear to low-income families. Best of all, the adorable clothes – which have a celebrity following that includes the Jolie-Pitt tots, Moses Martin, and James Wilkie Broderick – will be sold at a fraction of the cost of Appaman's regular line. Featuring the company's iconic ape, the garments will be available beginning April 10 for babies up to 9-months old. Get a sneak peek of the entire line here!
It's not all about sneaking food for Jessica Seinfeld! The mom of three – Sascha, 9, Julian, 7, and Shephard, 5, – devotes much of her time to Baby Buggy, the charity she founded nine years ago to provide children's clothing and gear to low-income families.
Following the organization's layette collaboration with Target, Baby Buggy has partnered with Petit Tresor for a second collection. Through the holiday season, 10 percent of the sale of onesies ($17 for three), stretchies ($10), blankets ($17), and hats ($3) will go directly to the organization. I talked to Jessica about the collection.
LilSugar: How did you come to work with Petit Tresor for the new Target collection?
Jessica Seinfeld: It’s a beautiful, luxurious, high-end store, and we thought they’d be such a great partner in this collaboration. It’s so nice when you see something at the high-end and to bring it down to a much more affordable place. Target is masterful at creating affordable lines and we thought Petit Tresor – with its very high-end cache – would translate well. I must admit it’s gorgeous. The fabric is unbelievable — it washes very well, it wears very well — and when my children were very young, I would have loved to have had this kind of option.
LilSugar: What do you do to instill a sense of charity in your children?
Jessica Seinfeld: I grew up with a mother who is a social worker. And she still works with victims of crime and walks them through the court process and through a very hard time in their lives and so those were the values I grew up with — always volunteering. My parents didn’t have a lot of money, but somehow my mother always made it a priority that we were helping others and that’s the only way I know how to live. I wouldn’t know how to raise my children any other way.
Natalie Morales navigates motherhood with a pair of broken in sneakers! We chatted with the NBC Today Show host at Baby Buggy's Bedtime Bash last week where she was enjoying amusement park rides with her sons Josh, 6, and Luke, 1. To keep up with her boys, the triathlete recommends, "a good pair of running shoes to chase after them!" We were also curious if she draws on any personal experience in her recurring role on Marriage Ref.
BabySugar: How do you handle differences in parenting styles with your husband?
Natalie Morales: We make a pretty good tag team. We trade off quite a bit, although both of them (the boys) seem to think Daddy is fun, fun, fun all the time and that's where I have the Marriage Ref argument because it's always mommy's the bad cop and daddy's the good cop.
BabySugar: You know you’re a mother when ____.
Natalie Morales: When the most incredible love — every little thing your child does you just well up with this love and at the same time the most incredible heartbreak. They can say something and just crush you, annihilate you and you're just curled up in bed sobbing.
BabySugar: Fill in the blank. Why didn’t anybody tell me _____ about motherhood?
Natalie Morales: It's pretty much all that I thought it would be. The one thing that I've learned is trying to keep my patience and not try to raise my voice, even though you know that's going to happen. But once you become a mom, you're like "Arrghh, it's really happening!"
BabySugar: What’s the best trick your mama taught you?
Natalie Morales: Dealing with diaper rash! Long before there was Triple Paste, my mom was making her own concoction. Cortisone, cornstarch and petroleum jelly and mixing. She came and helped me out when (my first son) was born, and it was key!
BabySugar: Helicopter mom or free range kids?
Natalie Morales: I'm a little bit of a free range, but I come in for dives with the helicopter. I let them roam a little bit, but always within helicopter strike distance.
Is comedy contagious in the Seinfeld home? Last night, Jessica Seinfeld hosted Baby Buggy's fourth annual Bedtime Bash in New York City. We had a chance to chat with the children's charity founder and mother of three — Sascha, 9, Julian, 7, and Shepherd, 4 — and ask what life with Jerry is like!
BabySugar: Your husband is known for his humor; in raising your children, have you found that comedy is learned or innate?
Jessica Seinfeld: I see in our children a sophisticated sense of humor that seems to grow more and more each year. I hope that we encourage that at home, but I think it's also part of what they've been around their whole lives.
BabySugar: After money, most parents' biggest arguments are about their kids — have you ever needed to call in a marriage ref for your parenting disagreements?
Jessica Seinfeld: My husband happens to be a wonderful communicator and really doesn't let us fight for a long time. He doesn't let things get crazy. We let a few minutes or a few hours go by and then talk about things. Listening to what your children have to say and really hearing what they're trying to say always gets back to what the root of the issue is.
As for the best trick Jessica's own mama taught her? "Benign neglect!"
Tune in Monday to see what NBC Today Show host Natalie Morales had to say about life as a mom of two and the homemade trick her mother taught her for treating diaper rash.
My kids are growing like weeds, so I've been going through their closets and deciding what to toss and what to donate. The seasonal ritual also tends to turn up clothing items that still have tags on them, duplicate books, and toys that have never been touched. While some of the things are passed to friends, I am always looking for new places to donate the goods.
- Baby Buggy collects and distributes gently used baby clothing and equipment throughout New York City and donates it to domestic violence and homeless shelters as well as court child centers. Started by baby puree guru Jessica Seinfeld, the charity has distributed more than two million items over the last eight years.
- Pajama Program provides new pajamas and books to children in need, particularly those awaiting adoption. The nonprofit encourages individuals to hold pajama drives to help collect them for distribution.
- Project Night Night provides homeless shelters with individual tote bags filled with a security blanket, an age-appropriate book, and a stuffed animal. The organization accepts new blankets, like-new books, and stuffed animals to be placed in their care packages.
For tips on what can be donated, read more