LilSugar: Why did you decide to create Ella’s Kitchen?
Paul Lindley: I created Ella's Kitchen because I thought that my daughter, Ella, and her generation, should have the chance to eat healthy, handy, and fun foods so families could discover that good food can be cool. I thought that if we could create foods that appealed to all babies and young children's senses, we'd be able to help find a way to encourage kids to develop healthier habits, early in life, leading to a happier future.
LS: What about pouch packaging made it appealing?
PL: The pouch itself is tactile and playable, which babies and toddlers love, as they quickly get at ease with the idea of eating from it. The straw or spout is perfect for little ones to squeeze and slurp themselves, giving them a little control in the feeding routine and empowering them, while being really easy for mom to squeeze onto a spoon to feed if that is easier. The resealable lid ensures that moms don't have to worry about finishing a whole pouch every time because the food will save, safely for later. The whole thing is so convenient for when moms are out and about that they find it so convenient to pop into their diaper bag or purse. The way we have branded the pouches also really engages babies and toddlers, the bright colors appeal to the youngest ones, and the simple language and images intrigue older toddlers. All in all, the pouch is a really great modern way to engage young children whilst providing real benefits to moms!
To see when the full line of Ella's Kitchen products will be available in the US and Lindley's take on fatherhood, read more