As a soon-to-be first-time mom, a pregnant Caroline Freedman was obsessed with all things baby (sound familiar?), including what she would eventually feed her new lil one once she advanced past breast milk and bottles. "I was shocked at how little innovation there had been since I was a baby. It was still Gerber jarred foods," says Austin, TX-based Freedman, now mom to a 3-year-old and a 4-month-old. "Considering how parents are eating a lot differently now, it seemed so out of sync."
Freedman, along with her business partner Lauren McCullough (a former culinary arts teacher) decided to do something about the discrepancy. The result: NurturMe, the first certified organic, all-natural, gluten-free baby food made from quick-dried fruits and veggies. If a dehydrated baby food isn't inventive enough — each pouch is light as a feather and makes about 2.5 ounces of baby food when mixed with water, breast milk, or formula — NurturMe has yet another selling point: it's also an easy way to sneak fruits and veggies into older tots' meals. Keep reading for more from our interview with Freedman.