Mary Kate and Ashley Olsen

>> Elizabeth Olsen has been making style waves everywhere she goes — and lately, she's been everywhere. This week alone, the 22-year-old actress has been turning heads from Paris to Park City, in brands that run the gamut from Topshop to Chanel.

In a recent interview, the star of the upcoming films Red Lights and Liberal Arts opened up about her favorite designers: "Definitely Marni and Céline"; her penchant for Proenza: "I wore an orange floral Proenza Schouler dress that I was, like, obsessed with to the W magazine pre-Golden Globes party"; and her current wardrobe go-tos: "I always wear leather pants — always from The Row."

But does Olsen ever ask her famous sisters for styling advice? "It's funny to be asked that because I don't live with them, and they don't dress me. Like, I'm an adult," she explains.

Elizabeth Olsen in Proenza Schouler. Getty

Mary-Kate and Ashley Olsen confirmed they have designed a juniors' line in partnership with JCPenny. The collection—named Olsenboye after the twins' ancestral name—will rollout in 600 stores next February and, in the meantime, be sold in special pop up boutiques. Today, for example, there will be a mobile shopping truck cruising New York city, selling merchandise and handing out cupcakes.

According to an article in today's Women's Wear Daily, it was Mary-Kate and Ashley who approached JCPenny with the idea of a low-priced line of products for the junior market. They hope to attract a similar customer to the one who purchased their Olsen-branded bedding, furniture, clothing and cosmetics under Dualstar Entertainment Group. As Ashley explained, "Olsenboye is an extension of the Dualstar brand and we feel this collaboration complements and strengthens our business portfolio."

Seeing the enormous reach and enhanced marketing opportunities available when partnering with a mega mass retailer, the Olsens plan to use the popularity of their high-priced luxury label, The Row, and contemporary but hardly inexpensive, Elizabeth and James, to create a shopping frenzy with younger customers as they once did with the Dualstar Entertainment video empire.

Olsenboye is casual sportswear and accessories brand—offering denim, dresses, tops, skirts, shorts, jackets, handbags and accessories—and will be sold in some very un-Olsen sizes, from 0-15.

[WWD, The Cut]

Source: WWD

Mary-Kate and Ashley Olsen rumored to be designing a juniors' collection for JCPenny.

Donatella Versace, Marc Jacobs, Francisco Costa, and Riccardo Tisci are headed to South America for Fashion Rocks in Rio.

Philip Crangi will offer fine and costume jewelry as well as incense, sculptures and home objects in his New York store, opening today.

The New York Vintage store where fashion designers find inspiration and celebrities shop for one-of-a-kind finds.

Vogue.com selects the best long-stap handbags of the season.

Douglas Little, of DL & Co., collaborates with Dell computers and designs window displays for Bergdorf Goodman.

Queen Elizabeth II honors Vidal Sassoon, Natalie Massenet, and Christopher Bailey for their services in the fashion and beauty industries.

Abercrombie & Fitch opens in Italy—just steps from Via Montenapoleone in Milan.

Source: Getty