Kid Shopping

In a perfect world, we'd be supermoms — never leaving the house without being fully prepared for any and all surprise circumstances. But in reality, we've all been caught off guard by things like flight delays, traffic jams, and visits to friends or family when there's absolutely nothing to keep the kiddos busy.

We've found an in-case-of-emergency solution. Whether you're in a major metropolis or out in the country, there's sure to be a drugstore either on the street corner or a car ride away. We perused the aisles of our nearest spot — a Duane Reade across the street from POPSUGAR's NYC headquarters — and came up with 10 cheap and easy ways to entertain tots when you're in a bind. Leave the credit card at home — they all ring in at less than $10!

Need some quality family time? Unless you have a house of game-night fanatics, try making a homemade toy with your child. From colorful playtime dough to musical instruments and bouncy balls, these 10 fun toy ideas are easy to make with your kids, plus they can provide hours of entertainment. Click through to find your kid's next favorite toy!

When it comes to kids' clothes, timeless most always beats out trendy. While quickly growing little ones don't last long in their threads, opting for classic pieces increases their hand-me-down potential and means that when you look back at photos years down the road, your kids won't cringe at what they were wearing.

Our favorite new line that exemplifies classic cool is California-based Frankie & Ava. Founded by British designer Natasha Lee Thomas, the brand draws upon Thomas's years of experience in menswear at Ralph Lauren, Levi's, and Donna Karan. The Frankie & Ava collection blends Thomas's English heritage and California lifestyle, including a special group of hand-knit pieces. Everything is made in the designer's hometown of Venice Beach using sustainable practices. Check out some of Frankie & Ava's best looks by clicking through!

Discovering a great new maternity line is like finding a diamond in the rough. Fourth(Love) Maternity was founded by a mother of two who found herself limited by the options on the maternity market while pregnant with her second son. Fourth(Love) features a collection of simple, chic, and easy-to-wear pieces that are designed to flatter your form both during and after pregnancy. We love the layer-ability of many of the line's looks, and their wear all-year-round quality. Check out some of the highlights from Fourth(Love)'s Spring collection!

We've come to rely on Etsy's online marketplace of handmade goodies and one-of-a-kind finds for almost every facet of our lives, and decorating for kids' birthday parties is no exception. Where else would we be able to score such a wide variety of artisanal goodies (many personalized), with just the click of a button? To make the search a tad bit more manageable, we've rounded up some of our very favorite Etsy resources for planning your child's ultimate birthday bash. Click through to see where we're shopping!

Many a chic mama has made the mistake of investing in a minimalistic rocker before her baby's born, only to realize that epic newborn breastfeeding sessions and a hard plastic shell do not mix. But don't worry: you can have both modern style and comfort in a rocker or glider! We found eight gorgeous options from companies like Dwell Studio, Serena & Lily, and Layla Grayce that look completely contemporary but are cushy enough for hours of baby snuggling. Keep clicking to find your favorite.

Paul Frank's iconic Julius monkey face has long been beloved by hip tots, and this Fall, the brand's range is especially adorable. We scored a sneak preview of the collection, and while you can't shop it just yet, you can start out by scheming to shop your favorite back-to-school styles a few months in advance. The collection will be available on Amazon.com, with select pieces at major department stores. Click through to see some of the cutest picks for your little Paul Frank-o-phile!

Continually finding new, creative ways to engage your children can be a challenge, to say the least. Who has time to come up with a cool craft project or an exploration game (let alone shop for the materials involved) when you have work, laundry, and life piling up all around you? A modern mom needs all the help she can get, and the following 10 subscription services are here to help. Not only does each come stocked with activities, craft projects, toys, and educational info that your lil ones will love, but because you subscribe, you only have to buy it once and a new shipment of awesome entertainment will arrive at your door each month. We're a little enamored with the minds who dreamed up BabbaBox, Kiwi Crate, and dad-centric Cooper & Kid, and after you check them out, you will be too!

If your kids have regular household responsibilities, then you've already conquered half the battle. Now holding them accountable for those responsibilities is the next step. Keep your tots on task with a clever chore chart that turns even the most mundane of tasks into a game. We've found nine unique ways — from a smartphone app to a DIY reward system — to keep your family functioning efficiently.