Kids should look like kids not just shrunken versions of adults. That's the philosophy behind J.Crew's tot line of clothing. Led by Jenny Cooper, a Brooklyn mama of two boys — Walker, 9, and Miller, 6 — the company is, "trying to make clothes that feel authentic and vintage and durable and modern at the same time. Clothes that adults would wear, too. Clothes that are appropriate for children."
As the back-to-school shopping season shifts into high gear, I spoke with the purveyor of kid cool to uncover the hottest trends we'll see on the playground this season. Let's just say they won't be subtle! Keep reading for Jenny's bright predictions and some tips for getting kids into the clothes mom wants them to wear!