Feb 3 2011
The force can be with your family . . . if you buy a $20,000 Volkswagen. That's the message that the German automaker's 2012 Passat commercial (that has gone viral) delivers. In it, a child dressed in a Darth Vader costume flashes the vehicle's lights with a flick of the wrists (via his onlooking father's automatic key fob). Making a car "family cool" is a tactic Volkswagen used in 2008 when a parody starring Brooke Shields was created to unload Routan minivans. And the entertaining tactic has become popular with other brands from Toyota to Evenflo, too. This spot was created to air during the Super Bowl, but you can check it out early.