Todd Oldham Kid Made Modern Art Supplies at Target

Todd Oldham to Bring Kid Made Modern to Target With New Line of Art Supplies

Todd Oldham to Bring Kid Made Modern to Target With New Line of Art Supplies

Art supplies and crafts collection, designed by a real-life designer, at Target prices? Sign me up! When Todd Oldham first published Kid Made Modern ($16) almost three years ago, he created a minirevolution in the world of arts and crafts. Inspired by the most influential midcentury artists — including Alexander Calder, Charles and Ray Eames, and Marimekko — he sought to teach lil ones about their creativity through 52 projects kids could do at home, everything from creating flowers out of wire (Calder) to making polka-dotted book covers using bubble wrap (Marimekko). The projects all used a combination of household items and store-bought crafting products.

This Spring the designer is expanding his drive to inspire creativity in kids through a new partnership with Target. On May 20, Target stores nationwide will introduce more than 50 Kid Made Modern art supplies and kits, all designed and tested by Oldham himself. I got a sneak peek at the line last week and can already tell you that it will be on your must-buy list! The beautifully made products — including crayons in various shapes and sizes (the pyramid one was my favorite!), board book-making kits, gorgeous wooden blocks primed for painting, and learn-to-sew kits that feature Charley Harper's gorgeous images — are all artfully packaged in recyclable boxes (many of which double as display cases) and will all be priced under $20 (talk about great birthday presents!).

Stay tuned for more details in May (including my interview with Todd as he walked me through his favorite products). Until then, take a peek at a few of the highlights from the line!

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