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13 Super Bowl Commercials Featuring Babies and Tots

Feb 3 2013 - 7:56pm

Are you ready for some football? Even if the sport doesn't get you excited for the Super Bowl, the actual event itself is fun for everyone — just look at the commercials. While beer and web domain companies often get a lot of attention for their half-naked stars, it's babies and kids who steal the show. Just look at the mini Darth Vader Volkswagen made famous a few years ago, or the little boy who just wanted to give his favorite football player a little morale boost. We've rounded up 13 of our favorite Super Bowl ads — from this year and years past — starring babies and kids.

Monster.com's "When I Grow Up" (1999)

All kids dream about what they want to be when they grow up, but few say they actually want to be paper-pushers. In 1999, employment website Monster.com premiered its "When I Grow Up" ad featuring tots declaring their not-so-dream jobs with the tagline, "There's a better job out there."

Volkswagen's "The Force" (2011)

Perhaps the most popular Super Bowl ad of the past decade (it has more than 55 million YouTube views), Volkswagen's "The Force" featured a child dressed in a Darth Vader costume who only wants to use the Force in his home. When he flashes the car's lights with a flick of the wrists (via his onlooking father's automatic key fob), his fantasy is fulfilled and parents and kids teared up in unison.

Doritos's "The Sling" (2012)

Old ladies (remember the "Where's the Beef?" commercials) and babies do tend to steal the show when it comes to the Super Bowl, so it's no surprise that last year's Doritos ad featuring a grandma using a baby attached to a bouncing sling to steal a bag of chips was a clear-cut favorite among viewers.

McDonald's "Big Mac" (1975)

The recipe for McDonald's Big Mac sandwich became a jingle viewers couldn't get out of their heads after it aired during the 1975 Super Bowl. Just watch the little girls recite it!

Pepsi's "Innertube" (1995)

Not nearly as well-known as Pepsi's Cindy Crawford [1] ad, its 1995 "Innertube" commercial features a tot who doesn't want to miss a single drop of his beverage, so he ends up sucking himself into the bottle.

Bridgestone's "Performance Basketball" (2012)

Basketball greats Steve Nash and Tim Duncan try to revolutionize the game by bouncing balls made from Bridgestone's new tires. The tires are so quiet that the bouncing balls don't wake a sleeping baby.

Lay's "Wavy Lay's" (1994)

Yes, that's Elijah Wood [2] starring in a 1994 commercial for Lay's new Wavy Lay's chips. The clip also features Jack Palance playing a character similar to his City Slickers role.

E-Trade "Talking Baby" (2008)

Believe it or not, the first E-Trade talking baby didn't make his Super Bowl debut until 2008, and he's been a fixture ever since. The baby who proclaims that online trading is so easy he can do it has been a hit year after year.

Oxygen "I Am Baby" (2000)

For the launch of the Oxygen channel in 2000, the women's network used Helen Reddy's feminist anthem "I Am Woman" with a backdrop of pink-clad newborns showing their solidarity.

Coca-Cola "Mean Joe Greene" (1980)

Perhaps the most popular Super Bowl commercial ever, in 1980, Mean Joe Greene was won over by a little boy willing to give up his bottle of Coca-Cola for the downtrodden Pittsburgh Steeler. You will be too.

Hyundai "Don't Tell Mom" (2013)

One of the most oft-repeated lines uttered by fathers everywhere is the basis for Hyundai's "Don't Tell Mom" commercial, featuring tots indulging in treats and activities that mom would never approve of if she was there!

Doritos Fashionista Daddy (2013)

In this fan-created ad, a father is willing to don frilly clothes and daughter-applied makeup in order to eat his beloved chips. But it's when his friends get in on the action that the hilarity ensues.

Kia Sorento Space Babies (2013)

It's the question that every parent dreads — "Where do babies come from?" In Kia's 2013 Super Bowl ad, a dad concocts a far-fetched story about babies coming from outer space to avoid telling the truth.


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