Ruche Launches New Baby Line

Moms who love the vintage look but prefer the idea of dressing their lil ones in new duds are sure to love Itsy Bitsy Baby, the newly launched line from online retailer Ruche. Started in 2008 by Mai and Josh Olivo, the entire eboutique is focused on vintage style — with a modern twist. With retro-vibe dresses and shoes, statement jewelry, and even home and office accessories already in place, expanding the site's offerings to children's and baby wear seemed like a natural extension. The luxe-looking line offers accessories and clothing ranging from $5-$70, with something for every price point!