Right now Nutricia Baby Connection
is only available in Dutch and French, but their innovative campaign to attract expectant dads' attention makes them a worthy add to the list. With the goal of getting both parents to use the app together, Nutricia figured they'd give the men a taste of what the ladies experience: the app campaign took place in a busy mall where the men were outfitted with a faux pregnancy suit and then asked to do everyday tasks like get out of bed, complete household tasks, and simply sit in a chair. The app allows two users to contribute to a pregnancy timeline individually, and when the phones are close enough together, they can be "coupled," literally transforming into one big screen. So cute!