This week, after stunning on the Golden Globes red carpet, Jessica launched The Honest Company, a subscription-based, eco-friendly, and toxic-free baby-products and household-items company. Working with Christopher Gavigan, the former CEO of Healthy Child, Healthy World and husband of Grey's Anatomy's Jessica Capshaw, the company's products include designer biodegradable diapers, all-natural wipes, shampoo, baby lotion, laundry detergent, sunscreen, and more. Based on her own experiences trying to find eco-friendly, child-safe, affordable products, Jessica is introducing the line through monthly subscriptions — they're currently offering a five-pack cleaning products package ($36) and a month's supply diaper bundle ($80), which will all be delivered directly to babies' nurseries.
What do you think? Could Jessica Alba's eco-friendly baby company take off?