Giggle to Launch giggleBABY Stores in JC Penney

by Rebecca M Gruber 0

Fans of Giggle who don't live in one of the 11 cities that house the high-end baby emporium's 13 stores won't only have to shop online beginning next Fall. Giggle just announced a new partnership with JC Penney that will place giggleBABY shops in 537 Penney locations throughout the country.

giggleBABY will feature exclusive Giggle-branded merchandise, all at a fraction of the price products are sold for in the current stores. So while Giggle's Better Basics onesies and rompers range from $16-$28 in the store, the new shops' apparel will range from $5-$15, and toys will run from $4-$20.

Giggle isn't the only kids' brand heading to JC Penney. Tori Spelling's Little Maven clothing line just relaunched at Penney stores last month, and Cynthia Rowley's new girls' line can also be found there. So what do you think? Are you eagerly anticipating the new giggleBABY shops?