A child of the 70s, Esprit, Guess, Polo, Keds, and Kappas were about the only "cool" trends that hit my elementary school. These days, kids are inundated with loads of fabulous options. From designer jeans to Little Marc by Marc Jacobs, parents and tots are paying much more attention to their youngster's apparel. Savvy Los Angeles moms Elizabeth Wiatt and Jamie Tisch are banking on it.

Creators and owners of the kiddie fashion house, Fashionology LA, the two businesswomen opened their doors to lil ladies who fancy themselves designers. Tweens choose their canvas of T–shirts or tanks and then customize it with bells and whistles making it a unique creation of their own. Parents can rent the space for private parties. Rates are between $60 — $300 a tot! This is just the kind of place I can see Leni Klum making her own. Mini Project Runway anyone?

Would you take your wee one to such a place?