LilSugar

"Cool Parent" Viral Advertising Videos Flood the Internet

Jul 13 2010 - 2:00pm

Evenflo [1] uses potty mouth to sell its latest car seat. The company is going minivan with its new Savvy Parent viral video that was made in a similar vein to Toyota's much talked about swagger wagon [2] campaign. While the car manufacturer used humor and cool factor to rebrand a family vehicle, Evenflo tackles swearing to direct attention to the Momentum 65 [3] convertible seat. The clip includes mentions of a five-point safety harness coupled with f-bombs. And, it seems the way to a parent's purchasing power is through his or her Facebook page. Videos are often shared and spread rapidly on social networking sites. As a parent, do you buy into this type of advertising strategy?


Source URL
http://www.lilsugar.com/Evenflo-Potty-Mouth-Parent-Video-9103029