Mothers, say good bye to your scissors! There's no need to spend hours clipping coupons or checking ads in the newspaper. A fabulous and parent-friendly, new feature on ShopStyle saves you time and money during the holiday season and beyond. Rather than running from store to store comparing prices with the children in tow, mamas can simply create a profile with their favorite toys, designers and the types of items they need.

When those goods go on sale, she gets emails with direct links to purchase the items online. Holiday shopping couldn't be any easier as the Sale Alerts includes access to all of ShopStyle's retail partners (make sure to buy yourself something!) — specialty boutiques and national retailers including Gap Kids, Right Start, Giggle and babystyle.