So many baby care products are on the market claiming to be organic or natural, that it sometimes feels like you need to be a scientist to figure out what is best for your child.
The Natural Products Association just announced plans for a new certification program that will identify truly natural products with the seal pictured here.
Products obtaining the seal must be made up of at least 95 percent natural ingredients (and the other five percent must be determined to not be harmful to humans), feature ingredients that come from a purposeful, renewable/plentiful source found in nature and include processes that do not dilute the purity of the ingredients.
To read more about the new seal, and which companies already have it, read more.
The natural personal care industry is growing five times faster than regular personal care products, but without regulation. The Natural Products Association’s new certification program was created to ease the confusion over what is natural and what that means.
The certification program’s advisory board includes the first brands to receive the seal, including:
You will start seeing the seal appear on these companies' products over the next month or so, and on additional products as they pass the certification process.
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