Burt's Bees Baby Launch

This week, we were fortunate enough to get a first look at the adorable new line of apparel, accessories, and bath linens from Burt's Bees Baby. An extension of the Earth-friendly Burt's Bees skin care brand, everything in the baby collection is organic and as gentle on newborns as it is on the environment. The look is soft, subtle, and supersweet, with embroidered bees and bee and butterfly patterns as a consistent theme throughout. The clothing and linens (which are also extremely affordable) will be available in Target and Babies "R" Us on July 15 and at Buy Buy Baby on Aug. 1. Mark your calendars, and click through our gallery to get a head start on your shopping list!