The Bradley Method, named after Dr. Robert A. Bradley, prepares a mother for a delivery with minimal need for anesthetics or drugs and advocates the role of coach for the father. The method involves the use of exercise, nutrition, and relaxation techniques, in addition to coaching training for the father, to prepare for the big day. According to A.D.A.M., "About 90 percent of the couples that use the Bradley method have natural childbirth, without medication."