When you think of a baby bottle, do you think of a bottle of Coca-Cola? Probably not, but according to Daniel Weil — a partner at Pentagram hired by British maternity store Mothercare to redesign the store's own baby bottles — baby bottles in the '60s mimicked the shape of Coke bottles, while in the '80s, they resembled the shape of Coke cans, which forced parents to tilt the bottles in ways that reduced eye contact.
The new Innosense line of bottles feature off-center nipples designed help reduce the amount of air a baby swallows, while encouraging eye contact with the person feeding the tot.
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