Richard Heene's dream for a lucrative reality show career has been deflated. The father behind the balloon boy hoax was sentenced today to 30 days in jail and 60 days in a work-release program thanks to the elaborate hoax. His wife, who avoided deportation to Japan thanks to a plea bargain, will serve 20 days in jail. The prosecutors argued that a tough sentence would dissuade any potential copycats looking for fame.