Here's a review from OnSugar blog Hansel and Gretel.

This is certainly one of those "Why didn't I think of that ideas." We all know being a mother we do get the occasional emergency situation and this Ice-Qube Baby To Go kit helps us deal with any situation.
A collection of products to keep baby comfortable in case of emergency or just in case you have a bump in the road. Great gift for a baby shower or new baby. Thoughtful for the new grandma, too! Kit includes baby lotion, baby soap, baby powder, baby shampoo, wipes, blanket, bodysuit T-Shirt, dummy, nappies, nappy cream, ice pack,gloves, gauze pads bandage strips, first-aid burn cream, alcohol wipes, antiseptic wipes, antibacterial wipes, first-aid quick reference, tweezer, important documents pouch, medicine spoon, nasal bulb, oral syringe, thermometer and Ice-Qube Baby Emergency Plan.




Presence
has anybody ever heard of a diaper bag? duh. most of that stuff is standard things placed into a diaper bag.
1yeah all this are in the diaper bag and more =P
but i guess it never hurt to have it in the car.. just so when you forgot to replenish your stock =)
2I would totally put this in my car! What a great little kit!
3Great but missing powdered formula and a bottle of water.
4I think its actually a good idea for family that often have other children over. My mother would have bought something like this to keep with her if we had let my daughter go with her a little more often, lol. When it isn't your own kid, its really easy to forget all of the essentials, and a packed diaper bag doesn't stay stocked forever.
5Love all your thoughts. I am the mom who created the Ice-Qube, which I originally called, the Ice-Qube Everything You Never Want To Need In Case of Emergency. We created the Ice-Qube Baby as an addition to a basic kit to aid you in an emergency and discovered people loved this product for baby or just in case, as the ultimate back-up. Mommies love it on their registry and as a shower gift. I love it for the new grandma. By the way, we did have an Ice-Qube Baby with formula and or a period, but the perishables are tough for a little company like us.
6Check out all our products at ice-qube.com and sign up for a free Emergency Baby Planner, print out a few and distribute them to all the places your baby visits. We say, life happens, be prepared. At ice-qube we help make it easy
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