There are two camps on the birth announcement field — those who gravitate to more modern ones with photos of the baby and those who prefer traditional cards that simply introduce the newborn.

If you are in the latter camp, the chic, clean designs of New York-based Pretty Printing should be right up your alley. Created by a former fashion executive, the company's line of birth announcements and thank you notes feature preppy iconography such as boats, anchors, prams and monogrammed onesies. Pretty Printing's simple approach can also be seen in the beautiful patterns and whimsical icons — ice cream cones, boat totes, espadrilles and wellies that are offered on their party invitations ( baby showers and children's birthdays), stationery and moving announcements.

To see more of the company's designs, read more