This ad looks like a joke---kids in costume, no?
Either way the clothes are horrible ugly.
I do not wish this line well.

So disturbing. I wonder sometimes about all of the levels of approval products have to go through and all the people that have to green light a horrible idea before it comes to fruition. What were they all thinking?????

It confirms the image of the label as beyond tacky but it surprises me that such ads are even allowed

ProstiTots! And high heels are never appropriate for the pre-school crowd - seriously, I dont even wear heels that tall.

What on earth were they thinking? Beyonce wants kid now to look as tacky as she does which is all the time. Waste of advertising space.

She should be ashamed.

Nice heels! Can't wait to see her line of thong bikinis for tots.

looks like kids playing dress-up to me.

The worst thing about this ad is that the clothes are ugly. Why are people always looking to turn nothing into something?

There's not enough money in this world to make me want to put those glorified rags on my child.

is that girls seriously wearing heels? oh man, this is just ridiculous.

Since when did we want our six year olds looking like 16 year old skanks? What kind of message does this send to little girls? This is how you need to look to be cool. UGH. Not even remotely cute.

They should market these as clothes for girls in over the top beauty pagaents. That ad is so creepy.

~ excruciating tackiness ~

This is like Bratz, only in real life and kind of unsettling

The little girl has on heels that are 8 times too big for her. They're supposed to be playing dress up. Geez.

dress up, whatev....it's tacky...look at the clothes, the tackiest

I'm with Twinkle.

This is too much for kids who should be able to play and have fun in their clothes. Not worried about twisting an ankle on the playground or getting playdough on their sequins

The worst children clothes ever created

def tacky and costume-y. i don't know about inappropriate though, they look more like they are playing dress-up than walking the streets. they were trying to go for the lux-casual look but it ends up a bit ridiculous. :/

I thought it was dress up and it was meant to be fun for the kids. Maybe I was looking wrong.

Well if the goal is to look like a hooker from 1986, mission accomplished. But there's not a chance in hell that I'd ever purchase anything like that for my daughter, dress-up or regular clothes. ProstiTots and Bratz in the real world are perfect descriptions.

Super-tacky, even for dress-up clothes.

I don't think Beyonce and her mother have the best fashion sense for any age. I think her adult clothes are a joke, too.
I guess if you're into that thing for yourself you would probably abuse your child by making them wear it, too.
It's not really risque, IMO. But I don't have kids, nor do I really want to ever.

LOL! Are you serious? These clothes are cute! Fun and funky. They're out of control in a cute punky brewster nothing matches way. Am I dating myself now? Oh dear.

No but seriously, I would never have thought anything of it if I'd seen these ads somewhere. This is what Kimora's kids' baby phat line is kind of like, too, no?

If I was a lil one I'd prob love these clothes.

How are these cute and fun? the little girls are in heels, with tons of makeup on, its not set up as "we are playing dress up" and I grew up with Punky brewster too, she didnt look like a hooker.

Take away the "diamond and pearl girls from a prince video" makeup and hair, the high heels....than maybe i would say its okay.

Not shocking. Beyonce has never struck me as tasteful.

Tacky and totally inappropriate. Not to mention pedophile bait.
You have to wonder, though, what the parents of these girls were thinking?
Wait a few years. When Beyonce has her own kid(s), she'll look at these and be totally ashamed and just as disgusted as we are. Hopefully.

it always freaks me out when kids dress or are dressed up as a grown up. i dont think i really like these, the kids wearing heels, and the girl has her legs crossed peering over her shoulder like a older model and has a handbag. lv beyonce but not a good advert....

These are just tacky and ugly they look like puke on fabric, these clothes would not look good on an adult but on a child, oh my, I hope she hires someone to dress her kids up when she has'em because she needs all the help she can get. Whats with the heels and the make up. These clothes are like shrunken version of the adult clothes,most of which I dont find appealing!

Aww. look at the baby trannies!

LOL

Those clothes are beyond tacky, and the heels? I have no words.

Shame on them.

I don't think it's that bad. However, it's kinda inappropriate that the child is wearing heels.

Not racy....just Tacky

Hate to say it but something about the line just screams Jon Benet Ramsey...These clothes are horrid and tacky and I would never ever put my daughter in these clothes.

Those little 7 yr old models have a sexy come-hither look on their faces. Was the photographer telling them to "work it"?

IT'S JUST WRONG

These look very tacky. And why heels? You can't play in those heels...

there are better clothes for kids out there, not this line of clothes

I would never put a 5 year old in heels. This is just bad...very bad.

Yuck!

Maybe the heels are only for the photo shoot and weren't intended to actually be worn by little girls - but the clothes themselves aren't attractive. Not even sorta cute! Plus they look really stiff and uncomfortable. I don't think any of the kids I know would (first) wear them because they're ugly or (2) keep them on for even 5 minutes because they look so uncomfortable!!

is this an ad from the 80/90s?

So so sad. A pedophiles dream, this ad is. I am blown away that this ad ever got out.

These ads (and clothes) are absolutely NOT age appropriate . . . they looks like BRATZ dolls (I HATE those dolls) and we all know what those dolls look like.

They look like child hookers o-o

So Tacky.

It comes as no suprise though, since the adult Dereon clothes are just as hideous.